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Acxias prend pied en Chine sous le nom 艾柯夏 - Acxias, L'agence Digital Achats, experts et consultants SAP Ariba

BlogBriefAcxias takes a foothold in China under the name 艾柯夏

5 November 2020
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A few years after opening a subsidiary in Switzerland, Acxias is pursuing its international development strategy by positioning itself this time on the Chinese market, in Shanghai. Under the acronym "艾柯夏" (pronounced AiKeXia: Ai corresponds to a "grass", Ke to a "rule", Xia to "summer"), the agency intends to extend its partnership with the publisher SAP, who himself has seen his activity develop rapidly in China over the past few years, thanks in particular to a local sales force of around ten people on the Ariba side. For six months to a year, Acxias will focus first on exploring the market to identify and approach an initial portfolio of prospects among Chinese companies or subsidiaries of international groups that have already acquired the solution SAP Ariba or wishing to implement it. To this end, the Acxias team dedicated to this market under the leadership of Yu Cai, associate director in charge of China development, who has already recruited YaTingFang Yang, is expected to develop locally in the coming weeks. Local consultants will also benefit from the support of French resources. By 2022, Acxias aims to achieve 20-30% of its turnover in China.

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